Prof. Vincenzina Caputo
Phone: +82 2 3290 4621
- About Professor
- Curriculum vitae
- Lab Members
ProfileAssistant ProfessorDepartment of Food and Resource EconomicsKorea UniversityAnamdong-5-1, Seongbukgu, Seoul 136-701, KoreaEmail: firstname.lastname@example.org or email@example.comPhone: +82 2 3290 4621Research FieldPrimary field: C onsumer food marketing , Consumer behavior, Choice ModelingResearch Interests: Consumer Economics, Food Safety, Survey DesignCourses TaughtMarket and Economy (LESE – 153) – Department of Food and Resources Economics, Korea University – Undergraduate program.Uncertainty in Economics (NRD – 642) – Department of Food and Resources Economics, Korea University –Graduate program.Economics of Food Safety ( LESE326 ) - Department of Food and Resources Economics, Korea University - Undergraduate program.Statistic for Economists (LESE-326) - Department of Food and Resources Economics, Korea University – Undergraduate program.Advanced Microeconomic Analysis (NRD 507) - Department of Food and Resources Economics, Korea University – PhD program.
CurriculumAcademic AppointmentsAssistant Professor 2013 – PresentDepartment of Food and Resources Economics – Korea University –SeoulResearch Associate 2012 – 2013Department of Agricultural Economics and Agribusiness - University of Arkansas – USAPost-doctoral Fellow 2011 – 2012Department of Agricultural Economics and Engineering - University of Bologna, ItalyEducationPh.D. Agricultural Economics, Department of Economics, University of Naples, 2007 – 2010.Visiting PhD Student, Department of Agricultural Economics and Agribusiness - University of Arkansas – USA, 2009.International summer school in “Experimental Design for Preference Estimation using Stated Choice Data and Advanced Discrete Choice Modeling”. University of Padua in “Advances in Viticulture and Enology- Wine Marketing Module”, Sept – Oct, 2010 (Venice, Italy).Postgraduate Econometrics Course in Time Series. Interuniversity Center of Econometrics (CIDE), Interuniversity Center of Bertinoro, July 2008 (Forlì, Italy).Postgraduate Econometrics Course in Panel Data. Interuniversity Center of Econometrics (CIDE) and University of Lecce, September 2008 (Lecce, Italy).Postgraduate course in “Value Theory and Economics Experiment”. University of Naples.Laurea Degree, Economics, University of Naples, 2001 – 2005.Awards, scholarships, and fellowships2011. Best paper Award in marketing research - Food and Agribusiness management Association.2011. Best paper award finalist - International Association of Consumer Science Research Selected for publication in the Journal of Consumer Studies.2010 – 2012. Post-doctoral fellowship winner - Department of Agricultural Economics and Engineering – University of Bologna.2011. Scholarship winner for the “Regione Campania” Project entitled “Quality of food product from Campania: Consumers’ perception of European Quality label” – 2011.2010. Grant Participation in the Northeastern Agricultural and Resource Economics Association Workshop: “the Economics of Local Food Market” – Atlantic City, USA, 2010 ($1000).2007 – 2010. P h D fellowship winner candidate – Department of Economics “Salvatore Vinci” – University of Naples – 2007 /2010.Invited Speaker2014. Seminar on “Choice Experiments and Attribute Non-Attendance” (2 hours). Department of Agricultural Economics, University of Tsukuba, Japan.2013. Seminar on “New Methodological issues in Choice Experiment Studies” (2 hours). Department of Agricultural Economic and Engineering, University of Bologna, Italy.2012. Seminar on “Another look at the effect of additional food attributes on estimates of marginal willingness to pay in food choice experiments” (2 hours). Department of Food and Resource Economics. Korea University, Seoul, Republic of Korea.2012 Invited Lectures in the Course for MS Students - AGEC 5303 (Agricultural Marketing Theory), Department of Agricultural Economics and Agribusiness - University of Arkansas, with the following titles: (i) Contingent valuation approach, (ii) Discrete choice models (total hours = 6)2012. Seminar on “choice experiment: a theoretical background” (2 hours). Department of Food and Resource Economics. Korea University, Seoul, Republic of Korea.2012. Seminar on “The Effects of Information on Consumer WTP for PDO and PGI labels” (2 hours)’ Department of Food Science, University of Arkansas, Fayetteville, Arkansas, USA.2012 Invited Lectures at the University of Bologna, Italy (Alma Mater Studiorum, Università di Bologna) within the PhD program “Economia e Politica Agraria e Alimentare” (total hours = 10) with the following titles: (i) Food miles labeling programs and consumer preferences, (ii) Primary Data Collection Tools in Marketing: Questionnaire Design, Survey Administration, and Data Input, (iii) : Data Analysis: Linear and Logistic Regression.2012 Invited Seminar at the University of Bolgona - Alma Mater Studiorum, Università di Bologna - within the master program “Horticultural Science – Agri-Food Marketing” (total hours = 3) with the following title: Designing a choice Experiment survey. A case study: Consumer Perception of Attributes and Awareness of origin of Mango in Brasil.2010. Seminar on “Designing choice experiment” (2 hours), Department of Economics “Salvatore Vinci”, University of Naples Parthenope, Italy.2010. Seminar on “Practical issues in designing an Economic Experiment” (2 hours) within the PhD program in Agricultural Economics. Faculty of Agriculture, Department of Agricultural Marketing, University of Zagreb , Zagreb, Croatia.2010. Seminar on “Food Products Certification in EU: the case of Geographical Indication Labels” (2 hours) within the Ph.D. program in Agricultural Economics. Faculty of Agriculture, Department of Agricultural Marketing, University of Zagreb , Zagreb, Croatia.Tutoring activities / Guest Instructor2011. Guest instructor- Course for graduate and PhD students on “Using SPSS for consumer research, Faculty of Economics, University of Naples “Parthenope”, Italy (30 hours).2011. Tutor and co-organizer of the International Summer school in “Experimental Auctions: “Theory and Applications in Marketing and Consumer Preferences Analysis”. University of Bologna and University Residential Centre of Bertinoro (FC) - 4 July, 2011 – 12 July 2011. Main activities: organization of events and tutoring activities. Instructors: Rodolfo M. Nayga, Jayson Lusk, and Andreas Drichoutis. Director: Professor Maurizio Canavari
PublicationRefereed Journal ArticlesAprile, M. C., Caputo, V., and Nayga, R.M. Consumers' preferences and attitudes towards local food products. Journal of Food Products Marketing, Accepted .Van Loo, E.J., Caputo V., Nayga, R.M. Jr., and Verbeke, W. 2014. “Consumer’valuation of Sustainability Labels on Meat. 2014.” Food Policy. 49-137-150.Van Wezemael, LL, Caputo, V., Nayga M. R. Jr., Chryssochoidis, G, and Wim Verbeke. 2014. “European consumer preferences for beef with nutrition and health claims: a multi-country investigation using discrete choice experiments”. Food Policy 44:167-176 (corresponding author).Caputo, V., Vassilopoulos, A., Nayga M. R. Jr., and Canavari, M. 2013. “Welfare Effects of Food Miles labels”. Journal of Consumer Affairs . 47(2):311-327.Caputo, V., Nayga R.M. Jr., and Scarpa R. 2013. “Food miles vs. carbon emissions information for food transport footprint: modeling assumptions and WTP estimates from stated food choice”. Australian Journal of Agricultural and Resource Economics. 57(4):465-482.Aprile, M.C., Caputo, V., and Nayga, R. M. 2012. Consumers’ valuation of food quality labels: the case of the European Geographic Indication and Organic Farming Labels. International Journal of Consumer Studies, 36(2):158-165.Dimech, M., Caputo, V., and Canavari, M. 2011. Attitudes of Maltese consumers towards quality in fruit and vegetables in relation with their Food Related Lifestyle. International Food & Agribusiness Management Review, 14(4):21-36.van Loo, E., Caputo, V., Nayga, R. M., Meullenet, J. and Ricke, S. C. 2011. Consumers’ Willingness to Pay for Organic Chicken Breast: Evidence from Choice Experiment”. Food Quality and Preference, 22(7): 603-613.van Loo, E., Caputo, V., Nayga, R.M., Meullenet, J.F., Crandall, P.G., and Ricke, S.C. 2010. The Effect of Organic Poultry Purchase Frequency on Consumer Attitudes Toward Organic Poultry Meat. Journal of Food Science, 75(7):384-397.Markovina, J. and Caputo, V. 2010. The Impact of Product Designations on Consumer Decisions: the Case of Croatian Olive Oil. The Business Review, Cambridge, 15(1):144-150.Peer reviewed chapters in international booksvan Loo, E., Caputo, V., Nayga, R. M., Canavari, M., and Ricke, S. C. (2012). Organic Meat Marketing. In S. C. Ricke, E. J. Van Loo, M. G. Johnson, & C. A. O’Bryan (Eds.), Organic Meat Production and Processing (pp. 67-85). Oxford, UK: Wiley-Blackwell.de Magistris, T., Caputo, V., and Rodriguez H.G. 2013. Heterogeneidad en las Preferencias de los Consumidores de Leche Fresca en Italia. In: J.E.Blanco, D. M. J. C. Gómez, and L. S. Beltrán (Eds.), Marketing agroalimentario Aplicaciones metodológicas y estudios de casos en el contexto global (pp.139-148). Pearson .Italian peer reviewed articlesCaputo, V., Canavari, M. and Nayga, R. M., Jr. 2010. Valutazione delle preferenze di consumatori napoletani per l’etichettatura delle food miles sul pomodoro fresco. Rivista di Economia Agroalimentare, in press.Aprile, M.C., Caputo, V., and Gallina, G. 2009. Attitude and awareness of EU quality labels: an analysis of Italian consumers. Rivista di Economia Agraria, LXIV, nn. 3-4, pp. 269 – 288.Conference Proceedings (presented)2014. “Methodological Developments and Issues in Choice Experiments”. AAEA Organized session, Minneapolis, July 27-29, 2014.Presenters: Vincenzina Caputo, Danny Campbell, Benjamin CampbellModerator: Rodolfo M. Nayga JrDiscussunt: Riccardo ScarpaOrganizer: Vincenzina Caputo, Ellen Van Loo2013. V. Caputo, Van Loo, E.J., Scarpa, R., Nayga, R.M. Jr., and Verbeke, W.. “Addressing the attribute non-attendance issue in hypothetical choice experiments: the case of food labelling”. In Labels on sustainability: an issue for consumers, producers, policy makers, and NGOs. 134th EAAE Seminar, Paris (France), March 21-22, 2013.2013. “Ten Thousand Labels: Credence Attributes, Product Differentiation, and Information Flows in the Food System”. AAEA organized symposium, Seattle, WA, August12-14, 2012.Presenters:Marco Costanigro, Vincenzina Caputo, Dawn Thilmany and Glynn TonsorDiscussant: Jayson LuskOrganizer: Marco CostanigroPresentation Title: Nutritional Labeling: Tools, Issues, and Trends.2012. Aprile M.C., Caputo V., and. Nayga R.M. Jr. “Marketing local produce: consumers’ valuation of Geographical Indication labels in Italy” (oral presentation). In: Best paper competition - IFAMA’s 22nd Annual World Forum and Symposium, Shanghai, China from June 9 – 14th, 2012.2012. Hartmann, P.V.P., Caputo,V., and Canavari, M. Consumer preferences for mangoes with Geographical Indication labels in Brazil. In: Ecological Economics and Rio+20: Challenges and Contributions for a Green Economy Rio De Janeiro, MA: International Society for Ecological Economics, Boston - June 16-19, 2012.2012. Caputo, V ., Canavari, M., and Nayga, M.R. Jr. The role of sensory evaluation in consumer choice: evidence from a field choice experiment. In: 2012 AAEA Annual Meeting Seattle, WA - August 12-14, 2012.2012. van Loo, E.J., Caputo, V., Nayga, R. M. Jr., and Verbeke, W. Consumers’ valuation of sustainable food labels (oral presentation). In: 126th EAAE Seminar ‘New challenges for EU agricultural sector and rural areas. Which role for public policy?’ Capri, Italy, June 27– 29, 2012.2011. Aprile, M. C., Caputo, V., and Nayga, R. M., Jr. Consumer preferences for EU quality food labels related to sustainability, in: Consumer behavior for a sustainable future, University of Bonn, July 18-20, 2011, Bonn, Germany. Selected for publication in the Journal of Consumer Studies.2011. Caputo, V ., Aprile, M.C. and Nayga, R. M. Jr. Consumers' Valuation for European food quality labels: Importance of Label Information Provision, EAAE 2011 Congress "Change and Uncertainty: Challenges for Agriculture, Food and Natural Resources", August 30 - September 2, 2011, Zurich, Switzerland.2011. Caputo, V ., Canavari, M. and Nayga, R. M., Jr. Valutazione delle preferenze di consumatori napoletani per l’etichettatura delle food miles sul pomodoro fresco, Convegno SIEA, 7-9 Giugno 2011, Benevento, Italy. Selected for publication in the Journal “Rivista di Economia Agroalimentare”.2011. Dimech, M ., Caputo, V., and Canavari, M. Attitudes of Maltese consumers towards quality in fruit and vegetables in relation with their Food Related Lifestyle, in: The Road to 2050: Sustainability as a Business Opportunity, pages 1- 4, 21st Annual IFAMA World Forum and Symposium, June 20-23, 2011, Frankfurt am Main, Germany. Winner - Best paper in marketing research. Selected for oublication in the International Food & Agribusiness Management Review.2011. Caputo, V., Nayga, R. M. Jr., and Canavari, M. Consumer Heterogeneity in Evaluation of Generic Food Miles Labeling Programs: a latent class modeling approach, in: ESEE 2011 Advancing Ecological Economics: Theory and Practice, 9th International Conference of the European Society for Ecological Economics, June 14-17, 2011, Istanbul, Turkey.2010. Caputo, V., Vassilopoulos, A., Nayga R.M. Jr., and Canavari, M. Welfare Effects of Food Miles labels. 120th EAAE Seminar ‘External Cost of Farming Activities: Economic Valuation, Risk Considerations, Environmental Repercussions and Regulatory Framework’, Chania, Crete, Greece, September, 2 – 4, 2010.2010. Caputo, V., Nayga, R. M. Jr., and Canavari, M. Organic Consumers’ Valuation for Food Miles Labels, 119th EAAE Seminar: “Sustainability in the Food Sector Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and Institutional Environments” - Capri, 2010, June 30-July 2.2010. van Loo, E., Caputo, V., Nayga, R.M., Meullenet, and Ricke, S.C. Consumer perception of organic foods and their willingness to pay for organic chicken breast in Northwest Arkansas, 119th EAAE Seminar: “Sustainability in the Food Sector Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and Institutional Environments” – Capri, 2010, June 30-July 2.2010. Caputo, V. and Nayga, R. M. Jr. Consumers’ Valuation for Generic Food Miles Labeling Programs: Implications for Local Foods, in: NAREA Workshop: “the Economics of Local Food Market” - Atlantic City, USA, 2010. Grant participation
ResearchJournal ReviewerAmerica Journal of Agricultural Economics, European Review of Agricultural Economics; Food Policy; Agricultural and Resource Economic Review; International, Food & Agribusiness Management Review.Academic working in papers and projects: submitted PapersCaputo, V., Scarpa, R., and Nayga R.M. Jr. “Cue versus independent food attributes revisited: the Effect of Adding Attributes in Choice Experiments”. (Submitted).Lee, S. H., Han, D.B., Caputo, V., and Nayga R.M. Jr. "Consumers' valuation for reduced salt labeling: a non-hypothetical choice experiment". (Submitted).Caputo, V., Van Loo, E. J., Nayga, R. M. Jr., Scarpa, R., and Verbeke, W. “Using Experiments to Address Attribute Non-attendance in Consumer Food Choices”. (Submitted).R.M. Jr. "Consumers' valuation for reduced salt labeling: a non-hypothetical choice experiment". ( Submitted).